A lot of brands are yet to recognize Social media as an essential aspect of their brand promotion and positioning. This has led to the failure in developing Social Media goals and strategies as part of their marketing tactics. However, this does not negate the impact Social Media has on […]
Category: Digital Marketing
The Basics of PPC (Pay-Per-Click)
As your business grows online, PPC becomes a viable option for improving your advantage in the marketplace. PPC (Pay-per-click) marketing is a form of marketing that lets you bid on the estimated value of each click your advert gets depending on the keywords, platforms, and type of audience it brings. […]
How to Boost Organic Traffic with Search Engine Optimization
Organic traffic holds extreme benefits for your website. Your ability to capitalize on it will help you gain authority in your niche and build an ever-flowing stream of leads. Search engines are trusted because people go there to find whatever they need. Imagine how your business will blossom if you […]
8 Foolproof Ways To Build Your Online Presence
To be seen is to be known. Your online presence plays a key role in your digital marketing strategy. First, because the more of you people see, the easier it is for you to come to mind when they need a service you offer. By building your online presence, […]
Digital Marketing – Know What Your Customers Want
It’s a lot easier to sell when you know what your customers want; traditional marketing will have you chasing after leads to close a deal, tons of research is invested into identifying problems and needs that need to be solved because it’s an essential aspect of Brand Positioning. Digital Marketing […]
7 Winning Tips for Digital Marketing in 2021
Digital Marketing remains helpful for big and small businesses that desire to stay relevant no matter what. 2020 came with quite a fit that threw a lot of business systems off balance. This proves that the digital space has come to stay and remains a solution even when other mediums […]