How to Create an Excellent User Experience and User Interface(UI/UX)


With the advancement in technological trends, it is advisable for businesses to adjust and enhance their brand’s appearance and accessibility so they do not go obsolete. A well-developed User Interface (UI) and User Experience (UX) is one way to achieve this because they determine the flow your business takes. Your brand’s reputation depends on how well you present it.

Staying abreast with the latest trends would reveal that more users surf the internet via mobile devices. It is only wise to tailor your websites and applications to provide an excellent user experience.

In situations where you are just starting out, getting the UI and UX right can be challenging because it may be difficult to figure out what your users like. You wouldn’t want to risk making the wrong first impression which would dissatisfy the user and lead to high bounce rates, fewer visits, and reduced sales.

Technology has created a highly competitive environment for businesses today. Brands want to stand out by all means and the UI/UX is a major player in this regard.


How do you stand out with User Experience (UX)?

An outstanding user experience means that your digital platform or product is easy to use. Visitors can easily understand how it works even when it’s the first time. The navigation is seamless and the features are accessible. The aim should always be to create such an impression that will have them making recommendations.


Feedback and support

Good user experience will also give room for feedback and online support just in case the user gets stuck at some point. The feedback will also help you know areas where you may need to make adjustments on your product/platform. This is why taking advantage of the Testing phase is advisable before your product goes live.

Prioritizing User experience would lead to benefits that turn into revenue for your business and also provide you with opportunities and insights for growth.


Think like the User

Creating a great user experience will have you thinking from the perspective of the user and also from a place of empathy. How do you want your visitors to feel when they come across your product? Doing this will help you place the user above the technicalities.

A good user experience will make customer service a lot easier because it prompts you to create a  support system that is visible, accessible, and supportive.


How to stand out with User Interface (UI)?

The user interface is more design-centric as it focuses on the look and feel of your product. This is why it must work in consistency with the User experience. 


Make it Appealing 

People are drawn to beautiful designs, but one thing to consider is that simplicity should be a priority with UI. As much as you want to make a statement with your website or Mobile Application, you also want it to be pleasant upon encounter.


Maintain Consistency

Good UI is about maintaining a consistent look and feel on all screens and pages of your product so that the user has a seamless transition between these pages. This would prevent the user from getting confused about how the navigation works. Use colors that are pleasant to the eyes and layouts that are responsive across devices. 

A good user interface should also make your product easy to use. Visually, it is appealing. Experientially, it is enticing.

There is a close fusion that exists between user experience and user interface such that one cannot exist without the other. Having a proper understanding of this will help you set a mark with your brand’s visibility.


At AFTj Digital, we make it a priority to create digital products that help your business stay relevant across time and trends. Talk to a professional today and let’s work together towards creating an excellent brand for your business.


Photo by Tran Mau Tri Tam on Unsplash

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