A lot of brands are yet to recognize Social media as an essential aspect of their brand promotion and positioning. This has led to the failure in developing Social Media goals and strategies as part of their marketing tactics. However, this does not negate the impact Social Media has on […]
Tag: Social Media Goals
The Basics of PPC (Pay-Per-Click)
As your business grows online, PPC becomes a viable option for improving your advantage in the marketplace. PPC (Pay-per-click) marketing is a form of marketing that lets you bid on the estimated value of each click your advert gets depending on the keywords, platforms, and type of audience it brings. […]
8 Foolproof Ways To Build Your Online Presence
To be seen is to be known. Your online presence plays a key role in your digital marketing strategy. First, because the more of you people see, the easier it is for you to come to mind when they need a service you offer. By building your online presence, […]
Digital Marketing – Know What Your Customers Want
It’s a lot easier to sell when you know what your customers want; traditional marketing will have you chasing after leads to close a deal, tons of research is invested into identifying problems and needs that need to be solved because it’s an essential aspect of Brand Positioning. Digital Marketing […]
7 Winning Tips for Digital Marketing in 2021
Digital Marketing remains helpful for big and small businesses that desire to stay relevant no matter what. 2020 came with quite a fit that threw a lot of business systems off balance. This proves that the digital space has come to stay and remains a solution even when other mediums […]
Brand Management for Your Small Business
You may think that there is no need to pay attention to brand management because you operate a small business. On the contrary, this is one reason why you should pay attention to it. Making intentional efforts to properly position your business in the market will help create a standard […]