When starting out with your business, you probably didn’t think you needed a website.
However, as your business grew, you got to see the benefits a of website so you opted for one with the thought that your online marketing problems would be solved. Great move!
Now you’re wondering why we have to talk about a new website, getting one and if this applies to you, well, it just might. This is why we’ve put this out to help you figure it out.
There are a few things you’ll need to check if you already have a website, this will help you discover the effectiveness of your website, see if it can be fixed or if a new website is a way forward.
Does it look good?
Appearance is one way to maintain interest in your website by giving prospects an unspoken invitation to browse through various pages and find out what you have to offer.
That said, an attractive website not only makes you confident when you make posts on social media to direct potential clients there but also makes improves the experience people have when they visit your site. Hence, if it doesn’t you definitely have to make some changes.
Does it load poorly?
Looking at your web insights might have you wondering why people leave before they make any purchase or at least a tangible engagement with your site features. It could be because it takes a long time to load.
Websites especially with mobile phones are often abandoned if they take longer than 3 seconds to load. So if you want visitors to stay on your page, then getting a site that loads fast will help you improve its performance.
Is it mobile friendly?
Most people make use of mobile phones when surfing the net and are very likely to visit your website with one. Imagine landing on a page that is not properly designed to suit your device, It doesn’t encourage you to stay right?
That’s the same way your site visitors will feel if your website is not mobile-friendly. This is why you need your website to be responsive across devices.
Is it easy to navigate?
User experience reveals that if your website is difficult to navigate then its performance will be poor because visitors won’t enjoy the time they spend on it.
How are your pages aligned? How easy is it for them to find what they are in search of?
The best way to discover this is to do a survey. Ask a few friends to visit your site and give you feedback. You can also play the visitor role, try to find those products or pages you want them to; and see what your website looks like from a different perspective.
Are there new trends in the industry?
The digital space is constantly evolving and so is the business world. Stay updated on the latest trends, and try to make changes as a result of this evolution. Sometimes, a new website is what you need to advance your reach in a constantly growing space.
Are you discoverable?
Being discoverable online means that your business can be found even when people are not specifically looking for it. This is what a proper SEO (Search Engine Optimization) practice does for you. Also, certain elements on your website advance your visibility. If your website features are out of date, you definitely need a change.